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Australian Outdoor Clothing for Fishing, Coast, Country & Outdoor Adventure

COASTAL, COUNTRY VIBES.

Designed for the ultimate outdoor lifestyle – top-notch gear that is cool, loose-fitting and made for outdoor enthusiasts, with the added bonus of 100% midgee protection.

Saltwater Cowboy Life is an Aboriginal-owned Australian outdoor clothing and lifestyle brand inspired by the coast, country, land and sea. Our Australian outdoor apparel includes fishing shirts, caps, hoodies and lifestyle accessories made for fishing, boating, camping, hunting, 4WD adventures, beach days and everyday outdoor life. From the boat to the bush, we create comfortable, durable gear for Australians who live life outdoors and feel most at home on the water, on the land and wherever the next adventure takes them.

Our Mission

Our mission is simple: provide comfortable, durable Australian outdoor clothing and lifestyle gear that represents a culture of living life to the ultimate fullest. From boats to billabongs, beaches to bush tracks, our outdoor apparel and lifestyle gear is designed for those who know that life is best lived outdoors.

Whether you were brought up living off the land and sea as a means of survival or livelihood, exploring the great outdoors by kayak or canoe, or seeking a fast-paced adrenaline-filled experience through 4x4, buggy, jet skiing, fishing, boating or surfing, Saltwater Cowboy Life is made for getting outdoors and making the most of it.

We encourage making the most of life and every opportunity it has to offer.

Our Story

Shop our Signature range

Explore the Saltwater Cowboy Life signature range of Australian outdoor clothing, fishing apparel, fishing shirts, caps and lifestyle accessories designed for coast, country and life outdoors.

Our Promise - every piece in our Australian outdoor clothing and lifestyle collection is crafted with purpose:

  • Quality materials that withstand harsh climate

  • Designs that celebrate connection to country, land and sea

  • Sizes and styles suit men and women of all ages

  • Authentic representation of living and loving life

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Coast, Country & Outdoor Life in Australia

Life in Australia is made for getting outside. From the tropical waters of the Northern Territory to beaches, rivers, bush tracks and country roads across Australia, outdoor life looks different for everyone. For some, it's fishing at first light. For others, it's camping, boating, hunting, surfing, 4WD adventures or simply spending time with family and friends outdoors. Saltwater Cowboy Life was created around that way of living. Our Australian outdoor clothing and accessories are designed for people who share a connection with the land and sea and believe there's more to life than staying indoors. Fishing shirts, outdoor apparel, hoodies, caps and lifestyle accessories are part of the gear. The lifestyle is the reason. One life. Live it.

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Frequently Asked Questions About Saltwater Cowboy Life

What is Saltwater Cowboy Life?

Saltwater Cowboy Life is an Aboriginal-owned Australian outdoor clothing and lifestyle brand creating fishing shirts, outdoor apparel, caps, hoodies and lifestyle accessories for people who enjoy fishing, boating, camping, hunting, 4WD, beach days and life outdoors.

Where is Saltwater Cowboy Life based?

Saltwater Cowboy Life is based in the Northern Territory and is inspired by Australia's coast, country, land and sea.

What does Saltwater Cowboy Life sell?

Saltwater Cowboy Life sells Australian outdoor clothing and lifestyle gear including fishing shirts, tank singlets, hoodies, caps, cooler bags, stubby holders and water bottles.

Are Saltwater Cowboy Life products suitable for fishing?

Yes. Saltwater Cowboy Life offers fishing shirts and outdoor apparel designed for fishing and other Australian outdoor activities, including boating, camping, beach trips and everyday outdoor life.

What does "One Life. Live It." mean?

"One Life. Live It." represents the Saltwater Cowboy Life philosophy of getting outdoors, embracing adventure and making the most of every opportunity, whether that's fishing, boating, camping, exploring country or enjoying time with family and friends.